Visual Literacy Assignment Help
Text book definition:
“Visual literacy involves the competent creation and consumption of
visual messages. These activities require not only the physical ability of sight, but also the cognitive abilities of attention, perception, critical thinking, evaluation, and synthesis with other sensory information and experiences.”
Brian Kennedy’s definition:
“Visual literacy is the ability to construct meaning from images. It’s not a skill. It uses skills as a toolbox. It’s a form of critical thinking that enhances your intellectual capacity.” It is a process of sending and receiving messages using images (Youtube, 2010).
Compare and contrast
Both definitions have some similarities and some differences. Both definitions emphasize on critical thinking for effective understanding of virtual messages. Along with this, both definitions require ability of critical thinking to interpret content of visual images (Stokes, 2001). Both definitions require ability to visualize internally and communicate visually, read and interpret visual images.
At the same time our business assignment help experts says that, there are some differences in both definitions. According to text book definition, visual literacy involves developing the set of skills needed to be able to interpret the content of visual images, examine social impact of those images and discuss purposes. Visual literacy involves making judgments of the accuracy, validity and worth of images (Vasquez, Comer & Troutman, 2010). At the same time, according to Kennedy’s definition, visual literacy is not a skill. It uses skills as a toolbox. For understanding the meaning of everyone that persons see, critical thinking is important and it can be achieved with the help of basic vocabulary and grammar of the art of seeing (Elkins, 2008). So, for virtual literacy, it is important to have skills to see both the big picture and to look more closely.
In the words of Brian Kennedy, visual literacy is a form of critical thinking and a universal language that is more necessary in today’s digital age (Office of Public Affairs, 2010). It gives people the ability to communicate in one universal language, which is needed to bridge cultural gaps in environment (Arbucklea, 2004). With the help of visual images and messages, people are able to share their ideas and views with other persons at global level. It provides capacity to communicate instantly and universally. Visual literacy is culturally specific, although there are universal symbols or visual images that are global. So, visual literacy can be considered as a universal language.
Impact on communication and global understanding
Virtual literacy makes communication easy and influences on global understanding. Visual communication includes images and groups of images, typography, and symbols and signs that may be interpreted differently by different national and cultural audiences (Freeman, 2011). For example, posters that is designed to be both eye-catching and to convey information, and may be used by advertisers, protestors and other groups trying to communicate a message visually. Images are very powerful because of their ability to evoke responses in people who are connected to their beliefs and values.
Cross-cultural visual literacy in a global business environment means that businesses must evolve beyond narrow perspectives to share common cultural experiences and universal signs and images to communicate messages at global level (Office of Public Affairs, 2010). At the same time, signs and symbols may be recognized by people according to their cultural, political, historical, and social experiences. It means visual images and signs are interpreted by individuals according to their abilities and knowledge.
Arbucklea, K. (2004). The language of pictures: Visual literacy and print materials for Adult Basic Education and Training (ABET). Language Matters: Studies in the Languages of Africa, 35(2), 445-458.
Elkins, J. (2008). Visual Literacy. USA: Taylor & Francis.
Freeman, S. R. (2011). Visual Literacy in a Global Business Environment: Impact of Cross Cultural Experiences on Understanding and Interpreting Images. Retrieved from: http://sfreemancgd218digitalliteracyfinalpaper1.wordpress.com/2012/03/02/hello-world/
Office of Public Affairs (2010). TEDx Dartmouth: Brian Kennedy Presents “Visual Literacy: Why We Need It”. Retrieved from: http://now.dartmouth.edu/2010/04/tedx-dartmouth-brian-kennedy-presents-%E2%80%9Cvisual-literacy-why-we-need-it%E2%80%9D/
Stokes, S. (2001).Visual Literacy in Teaching and Learning: A Literature Perspective. Retrieved from: http://ejite.isu.edu/volume1No1/Stokes.html
Vasquez, J. A., Comer, M. W. & Troutman, F. H. (2010). Developing Visual Literacy in Science, K-8. USA: NSTA Press.
Youtube (2010). TEDxDartmouth-Brian Kennedy: Visual Literacy: Why We Need It!-4/17/10. Retrieved from: http://www.youtube.com/watch?v=OefLEpds5Is
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